Gen110 Connects 1,200 South Bay Homes with Local Power

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Distributed energy leader helps 100-year-old San Jose customer save money with solar

San Jose, Calif., June 13, 2012 – Gen110, the leading distributed electricity company, today announced it has brought cost-effective distributed power to more than 1,200 households in the South Bay in the form of solar electricity. The company now powers more than 40 percent of solar installations in the San Jose metropolitan area, California’s third-biggest solar market.

Gen110’s approach helps energy-intensive households lock down higher-tier energy rates while avoiding rate hikes prevalent to South Bay power customers. By providing access to the best technologies and financing solutions available with a low upfront investment, Gen110 helps customers save approximately $50,000 over twenty years on their energy bill.

“Many South Bay residents don’t know they’re overpaying for energy, or that alternatives exist to help lower their bills. That’s where Gen110 comes in,” said Michael Abramovic, director of Gen110’s South Bay office. “Savvy South Bay customers have been quick to understand that our solution makes smart economic sense, and we’re pleased that so many have decided to replace their higher-tier energy use with distributed power.”

For many of the region’s retired residents living on fixed incomes, this spells opportunity: 100-year-old Ida Perracci of Alum Rock was one of the first to recognize its potential benefit to her wallet and the environment. Perracci signed on to install a Gen110 power plant on her home on the day of her centennial birthday party, locking into predictable energy rates starting now.

“You’re never too old to go solar,” said Perracci. “I’ve lived in Alum Rock for decades, and for the first time my electricity bill will stop going up. And while the price is right today, solar will continue to benefit my family for years to come.”

About Gen110
Gen110 is the leading distributed energy company providing a cost-effective, alternative way for heavy energy users to purchase residential power. Gen110 has helped more than 2,000 homeowners in California avoid utility rate hikes by producing approximately 13 gigawatt hours of electricity annually at their own homes. A private company based

in San Francisco, Gen110 was founded in 2009 to free customers from total dependence on traditional utility companies. To learn more, visit You can also follow us on Facebook ( and Twitter (

Media Contact:
Antenna Group for Gen110
Beth Ross



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